-Harold D. Lasswell, the political scientist
2008年7月17日星期四
Media Evaluation and Monitoring Quotes
If you can figure out who says what, to whom, how, with what effect, you will have come a long way in understanding how communication work.
10 Golden rules of Media Evaluation
Copied from 'Guide to Media Evaluation'
- Set your objectives carefully
- Define your target audiences
- Identify your key messages
- It's the content that counts
- Don't just think about your own coverage
- Watch for bias
- Decide what output or report you need
- Win commitment at Board level
- Share results with other departments
- Use the results
2008年7月2日星期三
I became a Christian
I've been wrestling with the word 'believe' lately, as I am not sure what is believe. I talked to friends, Christian and non-Christian. This afternoon, a friend had a long chat with me. We went through most significant points of the Old Testament and New Testament, discussing how God planned to save people from this world, and why Jesus had to die for my own sins. I remember I was having tears in my eyes when he mentioned our sins were crucified with Christ and God turned his face away for 3 hours. But still, when it comes to believing, I still feel less confident. He showed me some verses in Hebrews, quoting as follows:
Hebrews 11:1 Now faith is being sure of what we hope for and certain of what we do not see.
11:3 By faith we understand that the universe was formed at God's command, so that what is seen was not made out of what was visible.
I was struck by this, and felt I am a Christian as I have faith in God and Jesus. I couldn't explain more about my feelings, but I felt excitingly positive about my decision.
My friend was very happy about my progress:)
Later I went to a house church, and a friend there comfirmed with her experience that God doesn't expect us to know what we didn't know in the bible, but just expected us where we are. Just having a little faith, not a huge faith, is still what God expects for me, and now I have it.
Thank God for reaching out his hands on me, bringing friends to help me grow in faith. Thank you all for being supportive toward my journey of conversion. Amen.
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