- Set your objectives carefully
- Define your target audiences
- Identify your key messages
- It's the content that counts
- Don't just think about your own coverage
- Watch for bias
- Decide what output or report you need
- Win commitment at Board level
- Share results with other departments
- Use the results
2008年7月17日星期四
10 Golden rules of Media Evaluation
Copied from 'Guide to Media Evaluation'
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